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How To Know If You Have A Viable Niche
When companies from the West first visited a de-regulated India, they were licking their fingers in anticipation. For India was a country of almost one billion people (well, it is over one billion...
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How to get a FREE 30-Page Excerpt of The Brain Audit (Without Even Needing To...
If you've always wondered what The Brain Audit was all about. Or if you've ever wondered if this version (Version 3.2) is worth it, then here's a way to stop wondering. Because you can get a chunky 30...
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Why "Lazy Testimonials" Attract The Wrong Clients
Most folks think that the easiest part of their marketing is testimonials. What's to know about testimonials? You ask the questions, you get the answers. Or the client gives you a testimonial and you...
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Can Clients Judge You In 2 Seconds? (And How This Applies To Your Website)
How long does it take for you to know if someone is a good teacher or not? Nalini Ambady, a psychologist, didn't have that answer. So she set out to do an experiment She asked students to rate their...
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How The Stop-Go System Helps Create Non-Confusing Info-products and Courses
Imagine you're asked to go to the post office. You have to go down the stairs, take a left, then a right, walk 500 metres, then turn left, find the blue building and then look for the green post box....
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How To Minimise Damage Control When Your Website Blows Up
The guy who fixed my car had a weird habit. If he’d promise to deliver my car on Friday, he’d call on Wednesday and give me a status report. The car still wasn’t ready, but I knew right there on...
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Email Newsletter Dilemma: Should You Put Your Entire Article In Your...
Imagine you're at Alfredo's And Alfredo's is your favourite Italian restaurant and you've been yearning all week for this lasagne. You sit down, chomp a mouthful, then another mouthful. The flavours...
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Why You Need To Start A Project – Not A Business
When we think of making the transition to starting our own business online , why do we freeze? It's simply because we're not sure where to start. A business has so many aspects to it. Yet, most...
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Why Success Benchmarks are Misleading (And How We Set Benchmarks For Success)
What are the benchmarks for success in business? How do you determine your success benchmarks? If you look around you, the obvious success benchmarks are usually money first, and then, at least a huge...
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Dread Writing Your Newsletters? How To Overcome That Frustration In Four Easy...
How do you write a newsletter? How do you structure a newsletter? I used to hate writing a newsletter. It would be the task I'd keep postponing until the very last minute. Of course, that would make...
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